What is the difference between CSS partners?

As we have explained here, a CSS (Comparison Shopping Services) is a website that collects product offers from online retailers and then sends users to the retailers’ websites to make a purchase. Basically, Comparison Shopping Services can show shopping ads in Google search results, the same way Google Shopping does. 

There are currently several CSS partners in the European market that can be distinguished according to different factors such as the industry they operate in (e.g. retail), the business model offered and other management tools available to the Customer. 

It is also important to mention that although CSS are available in 21 countries, not all CSS partners can operate in all countries. 

What does Cobiro offer?

Cobiro is a Premium CSS Partner that represents over 500 merchants and our CSS program is available in all 21 countries. 

We provide a self-service solution, in which you are still able to entirely manage your Google Merchant Account while still having the support of our team when needed. 

Find out more about what we have to offer here.