When you sign up to use our CSS program, you will get a discount of up to 20% off on bids.
By applying the discount to shopping campaigns and taking advantage of this discount, you will receive more impressions and clicks while maintaining the same ad spend. Additionally, by reducing spending, you will be able to save on advertising and possibly increase your sales.
In practice, you will feel improved performance as if you had raised your bids by 25%. As a result, your Shopping ad impressions and clicks will increase, or it will display at more lucrative positions.