One of the most important and difficult decisions for online advertisers is about the size of their advertising budget.
First of all, there is no universally "right" daily budget that fits each and every one.
There are various factors such as your business goals, industry, keywords, max. CPC, target area and more which all play a role in setting a suitable budget.
Based on our experience with more than 25,000 businesses around the world, most positive campaign performances are achieved with a minimum daily budget of $5 or more.
With a sufficient budget, our algorithm can strategically allocate the budget to the best performing keywords, optimize your campaigns, and successfully drive traffic to your page.
If you have a very low budget, it's very unlikely that you can successfully compete in Google's auction-based advertising system and get new customers to your website.
In the end, it's important that you start out with an amount that you’re comfortable with spending each day or month.
Remember, you can always easily change your budget at any point in time.