After choosing Google Search, we will create two campaigns associated with your website URL.
Your campaigns have the following name structure:
- Cobiro l Google Search l Number / Number l BMM/P
- Cobiro l Google Search l Number / Number l Exact
The first campaign works with keywords using the match options "broad match modifier" and "phrase match" (BMM/P). The second campaign is based on the "exact match" option (Exact). In combination, these two campaigns allow us to experiment with various permutations of keywords to gain relevant information on their performance and bidding results.
We gather data to analyze the traffic environment and use our insights to constantly optimize your campaign configuration to achieve the best possible results.
Both campaigns have the same geo-targeting, and you can add call extensions to both campaigns. Cobiro uses one shared budget (your daily budget) and allocates it across the two Search campaigns.
If you like to change the initial campaign configuration, you can always make manual adjustments in your Google Ads (formerly Google AdWords) account and our algorithm will take them into account for later optimization.
Please keep in mind that you can modify certain ad features such as your advertising budget right from your Cobiro account whereas other parameters need to be manually adjusted in your Google Ads account.