After setting up your Google Search Ads, a single campaign is created.
The campaign will contain two types of keywords variations, "phrase match" and "exact match". In combination, these variations allow us to experiment with various permutations of keywords to gain relevant information on their performance and bidding results.
We gather data to analyze the traffic environment and use our insights to constantly optimize your campaign configuration to achieve the best possible results.
It is also possible to add call extensions to the campaign.
If you would like to change the initial campaign configuration, you can always make manual adjustments in your Google Ads account and our algorithm will take them into account for later optimization.