Once you finish the Cobiro setup process for Google Search, you will see one search campaign in your Google Ads account
Your campaign have the following name structure:
The campaign will contain both variations of keywords we use:
"exact match" (Exact).
In combination, these variations, allow us to experiment with various permutations of keywords to gain relevant information on their performance and bidding results.
Using different match types helps us control which searches on Google trigger your ads. Cobiro targets a wider audience by using Broad and Phrase Match while Exact Match allows us to simultaneously aim for more specific groups of customers. Given multiple advertising approaches, the algorithm can better analyze and optimize the bids and keywords to gain traffic to your website. You can read more about the different keyword match types and their benefits here.
For Google Shopping your campaigns have the following name structure:
- Cobiro Google Shopping Number
Google Shopping differs in many ways from Google Search even though ads for both are found by searching on Google. Shopping is not determined by keywords but by product title and description. This is why it is important for you to name your products well and have a good description of the products in your shop.