Once you finish the Cobiro setup process for Google Search, we will create two types of Search campaigns for you.
Your campaigns have the following name structure:
- Cobiro l Number l Number l BMM/P l Number
- Cobiro l Number l Number l Exact l Number
The two campaigns differ as to how they operate using different keyword match types. One of your campaigns will use "Broad Match Modifier" (BMM) and "Phrase Match" (P), whereas the other will use "Exact Match".
Using different match types helps us control which searches on Google trigger your ads. Cobiro targets a wider audience by using broad and phrase match in one campaign while the other campaign based on exact match allows us to simultaneously aim for more specific groups of customers. Given multiple advertising approaches, the algorithm can better analyze and optimize the bids and keywords to gain traffic to your website. You can read more about the different keyword match types and their benefits here.
For Google Shopping your campaigns have the following name structure:
- Cobiro Google Shopping Number
Google Shopping differs in many ways from Google Search even though ads for both are found by searching on Google. Shopping is not determined by keywords but by product title and description. This is why it is important for you to name your products well and have a good description of the products in your shop.