Which product information do I need in my Merchant Center feed to create Shopping ads?

Primary feeds are required data sources you have to create to advertise your products with Google Shopping. 

The following links contain detailed guides on how to create and upload a data feed to your Merchant Center. Below you can find a list with all the data specifics that you need to upload in your feed if you are using your own Merchant Center and your business is located in one of the following countries: Australia, Brazil, Czechia, France, Germany, Israel, Italy, Japan, Netherlands, Spain, Switzerland, the UK and the US.

The required data specifics are:

• id
• title
• description
• link
• image_link
• availability
• price
• google_product_category
• brand
• gtin
• mpn 
• condition
• adult
• multipack
• is_bundle
• age_group (For apparel item targeting Brazil, France, Japan, the UK and the US)
• color (For apparel item targeting Brazil, France, Japan, the UK and the US)
• gender (For apparel item targeting Brazil, France, Japan, the UK and the US)
• material 
• pattern (For apparel item targeting Brazil, France, Japan, the UK and the US)
• size
• item_group_id
• shipping
• tax (Available for the US only)