What is the difference between Cobiro and Google's Smart Bidding (e.g. Target CPA, Target ROAS, Enhanced CPC)?

Google's Smart Bidding is a set of automated bid strategies with the goal of improving the overall campaign performance. There are different strategies each designed to achieve a specific conversion-based goal. These automatic adjustments are supposed to take away the guesswork from Google Ads (previously known as Google AdWords) users and leave it to Google to find the right bids for each auction.

While this might sound interesting for experienced users or businesses that only require automated bidding, Cobiro wants to be also a helpful alternative for all who have no history of using Google Ads or who want to improve their business with no need of any professional knowledge on Google Ads optimization or online marketing strategies. 

For this purpose, Cobiro offers a wide range of tools and features that go beyond automated bidding to increase your overall ad performance. Our service covers all essential parts of successful advertising using Google Ads. Offering an automatic setup of a highly customized Google Search and Shopping Ads in only a few minutes.

We also create a comprehensive Ads campaign structure using selected keywords based on the unique context of your website and your personal preferences. After setting up and tailoring your campaigns, our self-learning algorithm based on AI will start continuously optimizing your marketing campaigns based on numerous parameters. At the same time, you always have a clear overview of what's happening. By using the Cobiro Dashboard, you can gain insights into critical performance indicators and monitor how Cobiro is providing value to your business. 

This and many other features are part of Cobiro's mission to help small and medium-sized businesses grow.