Cobiro Label Manager is compatible with any feed-based product campaign, including Shopping and Performance Max.

It works best with a campaign that is large enough to generate 100 sales conversions or more within 30 days and has more than 300 products to advertise. 

Which campaigns cannot benefit from LM?

Cobiro Label Manager is not compatible with the following campaign types: Search, Google Display (incl. Dynamic Remarketing), Discovery, YouTube Video Ads, or Any type of Smart Campaign.

This is simply because product groups/listing groups are not available within these campaigns and a different way of segmenting shall be used.