How can I measure the results of Cobiro Label Manager?

In most cases, the best way to measure the results is simply through the Google Ads panel. Please loosely follow the steps below to see the workflow of comparing the results:

1. Go to Google Ads, and filter out only the campaigns that are using Cobiro Label Manager and those that were present before the CLM (could be the same campaign).

2. Select the start date of the Cobiro Label Manager test and the end date of yesterday. The comparison period should be of the same length, ideally right before the test has started. We recommend using only full days to compare in both cases.

3. Most of the time Cobiro Label Manager has a few campaigns using it, so we will compare just the total row of both periods, highlighted in Blue:

PRO Tip:
It’s highly recommended to “compare the comparable”. This means that all other variables and factors, such as budgets, seasonality, total number of products, prices of products, and store-wide promotions should be fairly similar in both base and compared periods. Otherwise, the comparison will produce inadequate results leading to wrong conclusions.