Most label manager users will be using multiple campaigns to advertise all product segments, which means that the same set of actions has to be repeated for each of these campaigns. It may be faster to apply segmentation to the first campaign and copy it multiple times, so the structure will be identical for all of them.
What’s left is to carefully check segment statuses, as suggested in "What if I want Label Manager on multiple campaigns at once" to avoid overlapping. An example of this tip is demonstrated below:
Scenario 1: Campaign #1 with Winners and Prospects ON, rest OFF
Scenario 2: Campaign #2 with Jumpers and Sleepers, Everything else (optional) ON, rest OFF
Scenario 3: Campaign #3 with Wasters ON, rest OFF
Pro tip:
Best performance requires a sufficient amount of products in each campaign. This means that based on your specific store, it’s worth combining several product segments into one campaign to get as close to 300 products in one campaign as possible.
The most common scenario shown above includes the balanced tradeoff between control over budgets for each product segment and the number of items in one campaign.
Comments
0 comments
Please sign in to leave a comment.