How to use product segmentation in Google Ads

As soon as product segmentation becomes visible in Google Ads (usually within 1-2 hours from the setup), follow the steps below to include it in the Listing Group/Product Group of the Google Ads Campaign:

1. In your campaign, navigate to "Listing group" (Performance Max) or “Product group” (Shopping)

2. Find the "Edit subdivision" button by the pencil icon and click it.

3. Select the Custom Label used for CLM from the list to see the names of the product segments that the CLM provided:

4. Select all the checkboxes to see every segment and click "Save".
5. Based on our recommendations in the section “How to split Product Segments between campaigns”, set the appropriate product segments to ON and the rest to OFF. This will ensure that the products do not appear in multiple campaigns simultaneously.