How do I know I used the right settings?

There are a few ways to define if Cobiro Label Manager settings are optimal. Below you’ll find some of them with our suggestions on how to adjust the settings to improve the results.

Start with a simple observation of segmentation results inside Cobiro Label Manager dashboard, which is available right after the analysis is completed:

a) Winners and Prospects segments are too small.
Reason: Breakeven ROAS is set too high.
Recommendation:  Lower break-even ROAS to let more products appear in top-2 segments. Ensure that the initial value is about 75% points lower than the actual Expected ROAS (eg. 425% instead of 500%) and keep decreasing by 25% and re-check the results.
Please keep in mind that lowering the value here doesn’t necessarily correspond to its drop in the campaign.

b) Too many products in the Sleepers segment
Reason: The Lookback window is too small so products do not have enough data
Recommendation: The sweet spot here is to set a timeframe in which the campaign generates 100 sales conversions, usually around 30 days. Extend the Lookback window by another week or two. This will allow the Label Manager to get more data for each product to analyze.