We distinguish multiple scenarios related to this case. Below you’ll find the suggested approach for each of them:
a) Multiple campaigns will be advertising non-overlapping products. When Cobiro Label Manager is applied to the campaigns separately, there's no interference and Breakeven ROAS, and Lookback Window settings should be set as the Average value of these campaigns.
b) Multiple campaigns will be advertising the same products. Then Cobiro Label Manager may interfere between campaigns making the results impossible to compare and likely worse in performance. We suggest to keep just one campaign for the test period.
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