How does Cobiro Label Manager help me to reach my campaign objectives?

The main advantages that Label Manager delivers are:

1. Quick control over budgets and ROAS* for Shopping and Performance Max campaigns.
2. Efficient Product Management as an optimal balance between granularity of per-product analysis conducted for you and speed of turning the segments ON or OFF.

3. Automatic Budget allocation gives more to best-performing products and cuts losses on the worst-performing ones.

Based on these advantages, LM users may reach one of the following objectives:

1. Increase ROAS* while keeping the sales volume.
2. Increase sales volume while maintaining the same costs.
3. Decrease costs on demand while keeping ROAS* and sales volume stable.

*ROAS stands for Return on Ad Spend, calculated as Conversion Value / Cost