When you sign up for Cobiro we will suggest a list of keywords to you based on our analysis of your website URL. You can choose the suggested keywords and/or manually add your own keywords to build your campaigns.
Choosing the right keywords
The moment you complete Cobiro’s setup, our intelligent algorithm will analyze your store and create sets of keywords. You will then choose the ones you wish to advertise for and our system will create campaigns with ad groups inside containing those keywords. Here is a video about choosing keywords in the Google Search ads setup:
When your ads are live, Cobiro will start testing different keywords using the bidding strategy CPC. Based on their performance, Cobiro will make adjustments until the best configuration of keywords and traffic is achieved.