What are Google Shopping & the Merchant Center?

On Google's advertising platform, Google Shopping is a service which allows users to search for, view and compare products.

Shopping ads show your products including pictures, titles, prices and more before potential customers click on your ad. Because customers can compare different offers more easily, Shopping campaigns are one of the best ways of showcasing your products online and attract new customers.

To benefit from Google Shopping, it is necessary to have a Merchant Center account linked to your online store. The Merchant Center is a tool which allows you to upload and maintain your product data in the so-called "product feed". Based on your feed, your Shopping ads can successfully run and attract new customers.

At Cobiro we take care of the complex setup of your Google Shopping campaign and your Merchant Center account. We run your Shopping ads using our fully automated and self-learning algorithm to optimize your bids and achieve the best possible outcome.