Ads violating any Google policies will be disapproved, whether it is due to improper use of punctuation, using too many capital letters or ads leading to empty landing pages. Besides, it could happen that ads are leading to non-existing landing pages - also known by “404 not found” pages.
For your Search Campaign, Cobiro works with the website keywords that Cobiro has retrieved when it scanned your website during the setup process. If these keywords are forbidden or the ad text or headlines mention forbidden terms, your ads will be disapproved. You can always see the disapproval reason by clicking on the ad.
If you are an E-Commerce customer, this means that whenever you make changes to your online store’s product feed, i.e. delete products or add new products, Cobiro will not automatically update your Google Ads Shopping ads in accordance with the changes in your product feed. Remember, your Shopping ads do not update themselves automatically. We are working to make this possible in the future so that they work together with the Merchant Center.
Shopping ads will not run until your products in the Merchant Center have been reviewed (this process can take up to 72 hours).
To pause a Google Ads ad group that has been disapproved, first click on the campaign to which it belongs, then tick the box to the left of the ad group and select "Edit" in the blue bar that appears at the top, and click "Pause".