A currency mismatch occurs if the currencies used in Google Ads (previously known as Google AdWords) and your online store are different.
When you set up your Cobiro account, you can set your own advertising strategy and choose the percentage of the sales price to spend on advertising. Therefore, it is important to use identical currencies in Google Ads and your online store. Otherwise, we might invest too little or too much into your advertising.
If you have set two different currencies, please contact our Customer Success Team.